Lava Flow

Whoever unaware of the above-mentioned charity show must be ignorant of the happenings around him. Every commercial interval on TV broadcast, radio broadcast, TV mobile, newspapers, magazines and almost any other mass media approach is utilised for this and past alike events.

I don't wish to be just ranting on and on about the Charity aspects of the show etc. But is it getting too commercialised and monetary-based nowadays? Almost all the publicity I saw on TVs is about the enticing lucky draw prizes that "donors" have opportunities to "place their bets" on - from the luxury dream car to the extra cash based on past donations.

"What a great casino to begin with, way before the integrated resort/casino is even given the green light here."

BUT, the touching videoclips, showing some of the victims of the various diseases, during the length of the Charity Show, drill into the hearts, minds and conscience of the audience (both present in the auditorium and those with their tearing eyes on the TV screens). The figures shoot up.

BUT, the "incredible stunts, tricks and magic " that the participating celebrities engage in, with emotions and atmosphere running high, with idols of a significant proportion of Singaporean youths and teenagers, the figures shoot up again. With an even "greater" rate than the previous?

From a marketing viewpoint, several rounds of applause given. Emphasize the "monetary gains" dangling before the show, then throw the "emotional and conscience bomb" during the show, then wrap it up with "give it a try if you haven't, the prizes are waiting for you" for 1 or 2 weeks after the show.

So how many donors wait for charity shows before they donate? How many donors donate for the "right" reasons? How many donors "donate" back the prizes they have won? How many donors do beyond "calling and smsing"?

AND is the service charge imposed by the Telcos "reasonable" for a "Charity Show"? Do I remember wrongly that during the Tsunami Crisis, the service charge was not imposed? Do I remember wrongly that the minimum amount of donation via sms/call has always been increasing? Do I remember wrongly that till now, I haven't sms/call in once yet to make my donations?

I await eagerly and enthusiatically the SHOW when I would make my donations willingly. Would that appear in front of me soon? Not when the mindset of typical Singaporeans remains the same or deteriorates.

Challenge me if you may wish.